Clarity Changes Everything
Helping Central Ohio businesses clarify their message, connect with the right customers, and grow with confidence.
If your customers don’t understand what you do, they won’t take the next step. Through our StoryBrand offering, we help you simplify your message, sharpen your marketing, and create a brand that connects.
Is StoryBrand Consulting Right for Your Business?
This experience is a great fit if you:
- Own or lead a business and feel your messaging could be clearer
- Are preparing for a website, marketing, or brand refresh
- Want your team aligned around one consistent brand voice
- Are ready to connect with the customers you actually want to serve
If you’re nodding along, this process will give you the clarity and direction you’ve been missing.
If Your Marketing Isn’t Getting the Results You Expected
Most businesses don’t have a product problem—they have a messaging problem.
- Customers aren’t sure what you do or why it matters
- Your website isn’t converting the way it should
- Your message changes depending on who’s communicating it
- You’re attracting the wrong audience—or not enough of the right one
When your message is clear, your marketing works better, your team is aligned, and your customers take action.
What Is StoryBrand?
StoryBrand is a proven brand messaging framework that helps businesses clearly communicate what they do, who they help, and why it matters.
Instead of overwhelming customers with information, StoryBrand simplifies your message so it’s easy to understand—and easy to act on.
Through Richwood Consulting, we help businesses take this framework and turn it into real-world messaging that improves website performance, strengthens marketing, and supports business growth.
What the Data Shows
30
increase in conversion rates when messaging is clear
55
more likely to buy when customers clearly understand your value
22
more memorable when your message is told as a story
A Guided Process Built for Real Results
When you partner with Richwood Consulting, you’ll work directly with StoryBrand Certified Guides Jordan Treadway and Heather Wirtz.
They don’t just teach the framework—they guide you through building a message you can actually use, helping you move from uncertainty to clarity with confidence.
What the Process Looks Like
Discover & Align
We start by understanding your business, your audience, and where your current messaging may be falling short.
Build Your StoryBrand
Working side by side with our certified guides, you’ll clarify your message using the StoryBrand framework.
Put It Into Practice
We help you translate your StoryBrand into messaging you can immediately use across your website, marketing, and sales conversations.
What You’ll Walk Away With
- A clear, customer-focused brand message
- Messaging you can use across your website, marketing, and sales
- Alignment for your team and direction for your marketing
- Confidence in how you communicate your value
By the end of the process, you won’t just understand your message—you’ll be ready to use it.
Ready to clarify your message?
Work with StoryBrand Certified Guides
Both Heather and Jordan are trained in the StoryBrand framework and bring years of real‑world experience helping leaders clarify their message, align their teams, and communicate with confidence.
They don’t just know the framework—they know how to apply it inside organizations that have real people, real customers, and real constraints.
Throughout the process, they act as trusted guides—asking the right questions, helping you make clear decisions, and ensuring your message works where it matters most: on your website, across your marketing, and in everyday conversations with customers.
This isn’t theory. It’s hands‑on guidance from people who understand both StoryBrand principles and the realities of running a business.
StoryBrand FAQs
What is StoryBrand in simple terms?
StoryBrand is a messaging framework that helps businesses clearly communicate what they do, who they help, and why it matters—so customers understand and take action.
How is this different from traditional marketing?
Instead of focusing on what you want to say, StoryBrand focuses on what your customer needs to hear. It simplifies your message so it’s clear, compelling, and easy to understand.
Who is this service best for?
This is ideal for business owners, leadership teams, and organizations that feel their messaging is unclear, inconsistent, or not driving results.
What will I actually walk away with?
You’ll leave with a clear brand message, a defined value proposition, and messaging you can immediately use across your website, marketing, and sales.
How long does the process take?
The timeline depends on your business and goals, but most clients complete the core process in a focused series of sessions designed to keep momentum and deliver results quickly.
Support Your Growth Beyond Messaging
Strong businesses need more than clear messaging—they need the right people and strong leadership.
Explore how Richwood Consulting supports Central Ohio businesses:
Staffing & Talent Solutions
Hire the right people to move your business forward